UMassFive, a local, cooperatively owned financial institution, is proud to highlight the success of a charitable giving option introduced as part of its upgraded Online and Mobile Banking experience, launched in October of last year.
Designed to make giving back easier and more accessible, the tool allows members to donate directly to a selected nonprofit through the Transfers menu. UMassFive securely facilitates the process and distributes 100% of donations to each organization at the end of its featured period.
This initiative reflects UMassFive’s ongoing commitment to community support and engagement by offering a convenient, trusted way for members to give back to vetted organizations. “Our goal has always been to strengthen the communities we serve,” said Craig Boivin, Vice President of Marketing. “This feature offers a simple and secure way for our members to support organizations making a meaningful impact—right from their everyday banking experience.”
The first organization highlighted, the Food Bank of Western Massachusetts, received $1,985 in member donations from late October through year-end, complementing the credit union’s ongoing commitment to the organization.
The Amherst Survival Center is currently featured through April, with The Children’s Advocacy Center of Hampshire County scheduled from May to August. UMassFive plans to continue rotating community partners while incorporating member input into future selections.
“We’re excited to grow awareness of this donation option and deepen the connection between our members and the local organizations they care about,” added Boivin. “We want to ensure we’re uplifting the causes that matter most to the people we serve.”
